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Intention: How can pura ripple its knowledge to human kind in order to create sustainable sanctuaries that cleanse the world?

This team designed brand identity was created by for a fictitious non-profit organization that engages in the field of water. The design included a name and intention, visual identity, online appearance, an exhibit of the organization, and a ripple story. The design reflects the organization's intention which involves the use of vetiver grass to purify water sources.